With the pandemic making virtual conversations the new norm, people have switched to different modes of communication. Everyone interacts with emojis, memes, and GIFs on day to day basis, whether you include a funny GIF in an email to a coworker, text an emoji to a friend, or even see…

Have you ever wondered why do we have signboards? What makes them so popular — such that not only roads, but also malls, parking spaces, hotels, schools and elsewhere, we have signboards to our rescue.

The main purpose of signs is to communicate, to convey information designed to assist the…

With the world working from home, any small technical glitch on the part of brands is bound to get noticed and generate a considerable response. Today, as Gmail went down for a few minutes, users faced issues while logging in. They found it difficult to send emails and attach files…

When MS DHONI announced his retirement from international cricket yesterday, he took cricket lovers all over the world by a surprise. While he will be seen leading Chennai Super Kings in IPL 2020, the fact that we won’t see him in the blue Indian jersey no. 7 on the ground…

People don’t buy for logical reasons. They buy for emotional reasons.” — Zig Ziglar

Humans are emotional creatures, and consumer behavior has been seen to be heavily influenced by emotions since primordial times.

Amul, one of the most iconic brands of India is testimony to the fact that triggering the…

Akankshya Mohanty

Aspiring marketer | Passionate Writer

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